PPC account management is no simple job. You can easily lose yourself in playing around with keywords, bids, and the variety of campaign settings offered on AdWords, Bing, Yahoo or any of the other available online
platforms.
If you get too bogged down by all of the details, it can be difficult to focus on why you’re running ads in the first place. When you have a team who will work with you to successfully audit your accounts, you can ensure that your PPC accounts are optimized for success.
We can name a number of reasons why it’s a good idea to audit your PPC accounts on a regular basis. One of the main reasons is that it’s easy to make mistakes and just about everyone makes them. If you don’t audit your account, you could end up losing a lot of your marketing budget to ineffective ads.
At Search Engineering, we use the science behind the data to audit your account and uncover the best possible opportunities for profit on a daily basis. Even we’re amazed at what we uncover.
Here are just a few of the challenges we frequently experience:
When you choose the wrong keyword, you end up with a low quality score and that can cost you in penalties. A majority of accounts out there have a low score, which means they pay more for every click.
We pinpoint and remove any keywords that are damaging to your account. We then revamp your campaign so that your budget is actually focused on the keywords designed to bring in revenue.
It’s not enough to just have a great ad. Many campaigns fail because their keywords aren’t recognized because of poor budget allocation.
We can enhance impression share by using the right keywords and in turn increase ad profitability.
Only a very small portion of account managers review their accounts on a regular basis. We review ours every week.
Lack of attention can paralyze your PPC account. By giving your account a little TLC every week, we can transform your account overnight.
A well-optimized PPC account is one thing, but a high-converting landing page can make or break your campaign. And it’s no different for your eCommerce product pages.
If you’re landing page is bad, your conversion rates will be dramatically reduced. When you send traffic to a highly optimized landing page, you’ll can quickly turn a poor campaign into an amazingly profitable one.
We perform an extensive account audit on our client’s PPC accounts so they can maximize their profit potential. We take a hard look at the following components:
- Overall account activity
- Keyword optimization
- Conversion Tracking
- Display and retargeting options
- Call tracking
- Google Shopping account audit
- Mobile device strategy
- Settings review
- Ad copy review
- Landing page audit
A PPC account audit involves an extensive amount of work but it can
completely revamp your business and position it for enhanced profitability. If you want your Paid Search and overall online marketing efforts to reach new heights, our expert team of account strategists are waiting to perform our extensive PPC account audit today.
Once we perform your audit, we can show you where you’re having
success, where you need to make improvements, and create a strategy to enhance the effectiveness of your PPC campaigns.
“Search Engineering babied us until we were comfortable with their work. It has been 6 months and I will never go back and point everyone who asks for advertising or marketing to Search Engineering.”
Michael Lockheart
Dirt Busters Inc.
“Search Engineering makes my job look easy. We’ve almost tripled our leads in less than 3 months. I can’t thank them enough.”
John Bolleci
State Farm Insurance
“After going through many other PPC management agencies, we finally came to our final stop with Search Engineering. We didn’t know what we were missing!”
Cathy Johnson
All State