Paid Search Marketing

Paid Search Marketing

When it comes to your pay-per-click (PPC) campaign strategy, paid search marketing is an essential component. The optimal time to advertise is when you’ve already determined that your target audience is actively looking to buy your product or service.

To do this, you bid on the best keywords geared towards your business so your audience sees your ads. You then pay the particular search engine based on the keyword once your ad is clicked.

If your campaign is put together well, this can be a very effective way to put your business directly in the path of your target audience. However, it’s just as important to understand that when your campaign isn’t designed well, you’ll end up wasting a lot of time and money.

In order to run an effective paid search campaign, it requires a significant amount of time and attention. At Search Engineering, our team constantly monitors, analyzes, and optimizes our clients’ accounts to ensure you experience the best possible results.

We know paid search marketing can be a complicated process but we’re on your side to help you achieve the success your business is looking for.

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How Our Paid Search Succeeds

At Search Engineering, we believe that to have successful paid search marketing, you need to include two essential elements: strategy and monitoring.

For each campaign we create, we develop a marketing strategy that outlines how your offer suits the needs of your target audience. That strategy is then used to develop a consistent and powerful message that contains the right keywords, ad messaging and overall site experience to create maximum results.

Once we’ve got your campaigns created and they’re producing results, we take time each and every week to test, analyze, and monitor every element of them to make sure they are optimized to their fullest potential.

By combining paid search marketing, optimization, and analytics, we ensure you get the best return on your investment while helping you to avoid wasting time and money on ineffective campaigns.

The Paid Search Platforms We Use

Just about everyone knows that Google Paid Search is the biggest paid search platform out there but it shouldn’t be left to do all of the work by itself. We also utilize Bing, Yahoo, AOL, and ASK so our clients can expand their paid search potential and experience phenomenal results.

Google processes over 40,000 searches every second. That translates to over 3.5 billion searches a day or 1.2 searched every year across the globe. And it’s not slowing down any time soon!

If your business wants to be competitive in today’s market, then a strong search engine presence is essential. Displaying ads on Google Search results pages is a “must do” to attract your target audience when they’re looking to buy.

Regardless of your niche, every online marketing strategy needs to include a paid search presence on Google. If you’re not on Google, you might as well give out your competitor’s phone number instead.

Bing & Yahoo Paid Search

Even though Google is the powerhouse for online search traffic, Bing and Yahoo comprise a significant portion of overall traffic.

If you’re thinking you can just use the same campaigns on Bing or Yahoo that you use on Google, think again. Google’s search traffic is different than Bing or Yahoo, which means you need a different campaign. You may have to change keywords or use ads that aren’t as effective on Google.

It’s essential to have someone on your side to help you understand how these search engines differ and how you can setup custom tracking and analytics to maximize your results on each platform.

How Your Paid Search Campaign Can Fail

Paid search advertising can create amazing results but if you’re not careful you can go through your marketing dollars fast and
without anything to show for it.

With over 10 years of experience, we’ve watched on the sidelines as a lot of online marketing campaigns struggled to get over the following hurdles they faced with their paid search efforts:

Ad Competition

As your target audience approaches conversion, the more you spend in marketing dollars. Paid search marketing’s goal is to target your potential customers who are ready to make a purchase. Because of this, the competition to attract that audience is intense.

Without a great paid marketing strategy in place to handle competition, it will be very hard for your business to make any revenue from paid search advertising.

Ad Cost

Even though paid search advertising is effective, it can also test your marketing budget to its limits. You pay every time a prospect clicks on your ad so your cost-per-lead can add up fast.

Due to its high cost, paid search marketing is usually more effective for larger companies since they have larger budgets. You can still
experience success if you have a small budget, paid search marketing is best for those businesses with a budget of at least $10,000 per month.

Complex Results

AdWords, Bing as well as the other paid search platforms make it easy to set up your campaign even if you’re a newbie. Of course, they want it to be easy since ad campaigns are a major source of their

What’s really difficult is figuring how you can make money off your campaigns on paid search. A lot of complex parts come into play with managing a profitable paid search campaign. Businesses are often caught off guard when they realize the amount of time necessary to learn and successfully manage paid search marketing efforts.

Not Your Typical Paid Search Agency

At Search Engineering, we develop successful paid search campaigns. We’ve got the experience to know how to avoid losing all of your
marketing dollars through ineffective campaigns. Our targeted efforts have helped our clients achieve massive results with their paid search marketing.

To protect your marketing dollars and experience success with your paid search marketing campaigns, contact us today!

See what our customers are saying about us

“Search Engineering babied us until we were comfortable with their work. It has been 6 months and I will never go back and point everyone who asks for advertising or marketing to Search Engineering.”

Michael Lockheart
Dirt Busters Inc.


“Search Engineering makes my job look easy. We’ve almost tripled our leads in less than 3 months. I can’t thank them enough.”

John Bolleci
State Farm Insurance


“After going through many other PPC management agencies, we finally came to our final stop with Search Engineering. We didn’t know what we were missing!”

Cathy Johnson
All State

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